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Czytelnicy odchodzą, newsroomy pustoszeją, amerykańskie media tracą na jakości a reklamodawcy przerzucają się do internetu. Zmiany w mediach, widoczne od kilku lat nasilają się i wkrótce staną się kwestią także naszego rynku… a właściwie w wielu punktach już są.

 Europejczyk, który przez pewien czas mieszka w Stanach szybko nabiera miejscowego zwyczaju oglądania rano lokalnej stacji telewizyjnej. Korki i stan dróg (oraz metra), wiadomości z kilku okolicznych hrabstw i prognoza pogody. Dziś jest to 40% całości nadawanych tam informacji przy jednoczesnym kurczeniu się dłuższych i bardziej pogłębionych materiałów. Doroczny raport Pew Research State of the News Media kreśli dość ciemny obraz zmian w amerykańskich mediach.

Zła sytuacja nie omija także mediów ogólnokrajowych. Od 2007 CNN obcięła o połowę ilość długich materiałów. Wielka trójka amerykańskich kablówek zmniejszyła w tym czasie o 30% ilość relacji na żywo a o tyle samo zwiększyła ilość wywiadów i dyskusji. Powód jest prosty: pieniądze. Wysłanie reportera lub ekipy w odległe miejsce kosztuje więcej niż program w studio, nawet gdy prowadzący bierze co miesiąc więcej niż reporter. Poza tym taki program można zaplanować na długo wcześniej.

Pustoszeją newsroomy gazet. Po raz pierwszy od 1978 ilość etatowych pracowników spadła tam poniżej  400 000. Od szczytu zatrudnienia w 2000 r. to spadek o 30%. A to musi się odbić na jakości informacji. Czytelnicy i widzowie coraz częściej widzą, że spada jakość materiałów prezentowanych przez media, które nie są wstanie dostarczyć dobrych, rzetelnych pogłębionych informacji na wiele tematów. Coraz rzadziej zgłębiają temat i coraz rzadziej zadają wymagające pytania. W efekcie 31% czytelników przestało korzystać z mediów podając jako powód, brak informacji o jakości do jakiej są przyzwyczajeni.

Analiza ostatnich wyborów w Stanach Zjednoczonych pokazała, że zaledwie ¼ materiałów pochodziła od dziennikarzy a  ponad połowa pochodziła od członków i działaczy partyjnych. Dla porównania dane Pew pokazują, że jeszcze kilkanaście lat temu od dziennikarzy pochodziła połowa informacji i komentarzy z partii (w USA tylko dwóch) nie więcej niż jedna trzecia. Wniosek analityków jest druzgocący: dziennikarze stali się partyjnymi przekaźnikami (choć wcale nie dlatego, ze nagle zaczęli wyrażać poglądy polityczne).

Podobna sytuacja ma miejsce w dziennikarstwie gospodarczym i businessowym. Pracownicy mediów coraz częściej korzystają z materiałów przygotowywanych przez firmy i organizacje a rola PR managerów rośnie. W 1980 na jednego dziennikarza przypadało 1.2 PRowca, w 2008 było to już 3.6.

Lukę w newsroomach częściowo wypełniają think tanki, agencje PR i zespoły powołane do dostarczania informacje prze fundacje i organizacje branżowe. Nawet duże, poważne media coraz częściej korzystają z ich usług szczególnie pracując nad materiałami wymagającymi wiedzy fachowej.

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    Tiếp đãi khách với món gà rang muối
    Với thịt gà chúng tôi có xác xuất chế biến theo nhiều cách khách nhau như:
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    hãy cùng học cách làm món gà rang muối.

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    Món ngon đãi khách – gà rang muối So với nhiều món gà khác thì gà rang muối có xác xuất làm chín trong thời gian ngắn và nguyên liệu chính cũng như phụ gia không cần lan tràn thặng
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    Lá chanh.
    1 quả trứng gà.
    Bột năng.
    Cách thực hiện:

    Thịt gà làm sạch , sau thời gian ấy chen vào các gia vị tiêu , ớt , dầu ăn ,
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    Tiếp đãi khách với món ngon vịt om sấu
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    Món ngon đãi khách – Vịt om sấu
    Món ngon đãi khách – Vịt om sấu vật liệu cần:

    1 con vịt.
    10 quả sấu tươi.
    Gừng tươi.
    ớt , tỏi , tiêu , rau ngổ , mùi tàu.
    Cách thực hiện:

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    Sấu cạo sạch vỏ cho vào nước lạnh ngâm.

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    Cho sả và tỏi tao lên , sau đó cho thịt vịt
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    Nêm thêm gia vị để vừa miệng , sau thời gian ấy cho mùi tàu và rau
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    Tôm chiên khoai tây
    Tôm chiên khoai tây cũng là một trong nhiều
    món ngon đãi khách bạn có thể làm. Vì tôm rất dễ trang hoàng sang trọng lại khá dễ thực hiện trong thời
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    Món ngon đãi khách – Tôm chiên khoai tây
    Món ngon đãi khách – Tôm chiên khoai tây 10 con tôm sú.

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    Bột chiên xù
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    Tôm sau khi mua về làm sạch.
    Khoai tây bào thành sợi nhỏ.
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    Món ăn này có xác xuất làm trong thời gian rất nhanh.

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